
About Me
I’m Sue Fraser. I have been coaching since 2017 and love every minute of it.
I’m committed to building a strong mutual relationship of trust and accountability with my clients. So, let’s work together to make your life and business more successful and less stressful!
Business Coaching – I’m passionate about helping small and medium-sized businesses thrive. I’ve provided one-on-one business coaching to over 100 business owners and counting and have helped every single one grow their business and gain a better work-life balance.
Life Coaching – There is nothing I enjoy more than coaching individuals towards unlocking their full potential and seeing them grow and transform into the person they aspire to be.
NLP at Work – I was introduced to NLP (Neuro-Linguistic Programming) in 2017, and immediately fell in love with it! I went on numerous training courses, and finally qualified as an NLP Master Practitioner in 2022. I’ve integrated the techniques into my one-on-one Business Coaching and Life Coaching, and developed ‘NLP at Work’, which is a unique online training programme to help people improve their mindset, communication skills and time management skills.
My Values
It’s important to me that I offer a consistent, supportive and results-driven approach to each client, at each stage of our journey together.
To this end, I have developed my own values model, based around five principles, to which I hold myself accountable, so that it underpins every interaction and flows through every element of my work.
I follow my - HEART
H
Honesty
I will always be honest with you, giving helpful feedback and pointing out ‘blind spots’. I won’t sugar-coat the truth, and I will help you deal with reality (good and bad) in a practical way.
E
Empathy
Coaching is about helping someone move forward on their journey. Your business is very close to your heart and is probably stitched into every aspect of your life. I can feel what you feel, and I promise to be sensitive to your feelings.
A
Action
I take a practical approach to life and business and will work with you to focus on actions that will help you shape your company into the business you really want.
R
Respect
Mutual respect is vital in any coaching relationship. Running a business, whilst extremely rewarding, is hard. I will never judge you. I help businesses of various shapes and sizes, at different stages of their life cycles.
T
Trust
The coaching relationship is built on trust. Confidentiality is paramount.
Why not book a Free Discovery Call to find out more about me and see if I’m the right coach for you?